The world No. 1 is coming into her return to tournament play with a new brand partner, and a new coaching consultant
World No. 1 Aryna Sabalenka is making her return to tournament play with a fresh wave of confidence, a stronger support team, and a brand-new partner keeping her refreshed for the battles ahead. The Belarusian star has officially teamed up with Electrolit, one of the fastest-growing hydration brands in the United States, in a multiyear deal that will see her carry the company’s colors into some of the toughest conditions on the tennis calendar.
A Perfect Match: Sabalenka and Electrolit
Announced in early August, the partnership between Sabalenka and Electrolit positions the reigning US Open champion as the face of the company’s push into elite sports marketing. The collaboration includes her featuring prominently in a nationwide marketing campaign, product integrations across her social media, and on-court presence during tournaments.
For Sabalenka, who thrives in high-intensity matches often played in extreme heat and humidity, the deal is far more than just a logo on her kit. It’s a strategic choice.
“Every match comes down to the little things,” Sabalenka explained. “Electrolit has been a long-time part of my routine, and at this level, proper hydration is the difference between reacting late or reading the play in time. I’m excited to partner with a brand that understands the demands of professional sport.”
Electrolit, founded in Mexico and steadily expanding across the US and global markets, has built a reputation for scientifically balanced formulas designed to replenish electrolytes quickly and efficiently. For Sabalenka, who will soon face the notoriously humid conditions of the North American hard-court swing, it’s an ideal fit.
Preparing for the Heat
The timing of the deal is no coincidence. Sabalenka’s next stretch of tournaments includes the Cincinnati Open and the US Open — two events known for their grueling summer heat and heavy air. In past seasons, these conditions have pushed even the fittest athletes to their limits.
Hydration has become a critical talking point in tennis, with players using advanced sports science to maintain peak performance over long matches. For Sabalenka, whose powerful baseline game depends on explosive movement and sustained intensity, avoiding even minor dehydration can be the difference between victory and defeat.
A Coaching Boost: Max Mirnyi Joins the Team
In addition to her new brand alliance, Sabalenka has made an intriguing move on the coaching front. She has brought in former doubles world No. 1 Max Mirnyi as a coaching consultant for the summer swing. Mirnyi, a fellow Belarusian and a respected figure in the sport, began working with her after Wimbledon alongside her existing team of head coach Anton Dubrov and performance coach Jason Stacy.
While his exact role has not been made public, Mirnyi’s wealth of experience — both in singles and doubles — could help fine-tune Sabalenka’s net play, point construction, and mental approach under pressure. The collaboration is set, for now, to last through the next month, covering her key tournaments before the final push of the season.
Momentum and Expectations
Sabalenka’s return comes after a short break following Wimbledon, giving her time to reset physically and mentally. The combination of fresh energy, a hydration partner focused on performance, and an expanded coaching team suggests that she is aiming for nothing less than another strong summer run.
Her track record on hard courts, particularly in the US, speaks for itself — she has reached multiple Grand Slam finals and captured the US Open title, proving her ability to thrive in front of American crowds. The challenge this year will be maintaining that high level across consecutive events in demanding weather conditions.
Beyond the Baseline
For Electrolit, partnering with the world’s top female tennis player is a strategic move into the global sports conversation. As Sabalenka continues to dominate headlines with her performances, the brand gains visibility not just in the US, but around the world.
For Sabalenka, it’s about more than commercial appeal. Her focus remains on optimizing every detail of her preparation, from training intensity to nutritional planning. Hydration is now an explicit part of that equation, and the Electrolit partnership signals a professional commitment to leaving no weakness unaddressed.
Eyes on the US Open
With Cincinnati serving as her warm-up, all attention will soon turn to the US Open in New York, where Sabalenka will aim to defend her title. The conditions will be tough, the competition fierce, but she is returning with new tools, a stronger team, and a clear plan.
“Every time I step on court, I want to give myself the best chance to win,” she said recently. “This summer is about smart preparation and using everything I have to perform at my best.”
As the humid North American summer looms, Aryna Sabalenka will step back into the spotlight — hydrated, prepared, and ready to chase another championship.
