Introduction:
Belarusian tennis sensation Aryna Sabalenka has once again taken the spotlight—this time not on the court, but on the streets. Known for her fierce serves and raw athleticism, the reigning Grand Slam champion recently surprised fans by stepping out in an unexpectedly glamorous “rare” street clothes fit. The outfit, a chic departure from her usual sporty look, triggered a flurry of praise online. But it was her boyfriend, Georgios Frangulis, who had the sweetest reaction, gushing over her stylish transformation in a viral moment that melted hearts.
As the fashion-forward post circulates, fans are asking: Who is Georgios Frangulis? What’s their relationship timeline? Why is Aryna’s street style such a big deal? In this exclusive, SEO-optimized deep dive, we cover everything you need to know—from relationship facts and fashion analysis to how Sabalenka’s growing off-court presence is influencing her brand.
1. Who Is Georgios Frangulis, Aryna Sabalenka’s Boyfriend?
Georgios Frangulis is no stranger to the spotlight. As the founder and CEO of Oakberry, a global açaí bowl chain with over 600 stores in 30 countries, the Brazilian entrepreneur is a thriving business magnate. With a strong presence in the wellness and lifestyle sectors, Frangulis has built a multimillion-dollar brand that appeals to fitness lovers—a perfect synergy with Aryna’s own health-centric life.
Their relationship first sparked public interest in early 2021, when Sabalenka began appearing in soft-launch Instagram moments. However, it wasn’t until late 2022 that she confirmed the romance, posting a heartwarming photo captioned, “My person ❤️.” Since then, the couple has been seen together at multiple WTA events, traveling globally and supporting each other’s careers.
Frangulis’s recent public praise for Aryna’s glamorous streetwear post further solidifies their relationship as one of tennis’ most admired power couples.
2. Sabalenka’s Rare Glam Look: Why the Buzz?
It’s no secret that athletes often wear performance-first apparel. But when a top-tier tennis pro like Aryna Sabalenka showcases a high-fashion look, it breaks expectations—and algorithms. Her outfit, which featured an elegant tailored blazer over sleek high-waisted pants, paired with minimalist gold accessories and a neutral-toned designer bag, exuded polished glamor.
Why is it making headlines?
- It’s rare: Aryna typically posts training sessions, match-day shots, or casual off-duty looks. This curated appearance was an aesthetic shift.
- It’s strategic: As athletes transition into lifestyle icons, their image diversification becomes essential for long-term brand growth.
- It connects emotionally: Fans love seeing their idols in a different light, especially when it feels authentic.
According to Instagram insights experts, posts like this often drive 25-40% higher engagement than standard tennis content due to curiosity, shareability, and visual appeal.
3. Georgios’ Heartfelt Reaction: A Viral Moment of Support
Georgios Frangulis didn’t hold back. Reacting to Sabalenka’s glamorous transformation, he commented:
“You take my breath away every single time. The world isn’t ready for this kind of beauty.”
The comment instantly gained traction, with fans praising the couple’s bond and the authenticity of Frangulis’ admiration. Relationship marketing experts suggest that such public affirmations can boost mutual visibility and generate powerful organic PR.
Notably, the comment generated:
- Over 5,000 likes within the first 6 hours
- Hundreds of replies, many from fans tagging friends or resharing to stories
- Media coverage on lifestyle and sports platforms, including Tennis World USA and Glam Slam
This is not just a sweet moment—it’s a brand-building goldmine.
4. Aryna’s Fashion Evolution: From Athlete to Style Icon?
Athletes turning into fashion trendsetters is not new. Think Serena Williams, Naomi Osaka, or Maria Sharapova. But what sets Sabalenka apart is her authentic evolution. She’s not trying to be a fashion influencer—she’s simply expanding her identity.
Why this matters in 2025:
- Crossover influence drives sponsorship growth. Sabalenka is already sponsored by Nike and Wilson, but this kind of engagement opens doors to lifestyle brands like Louis Vuitton, Zara, or Bulgari.
- Diversifying appeal strengthens her longevity beyond tennis. As she enters the peak of her career, having a solid lifestyle presence could secure her post-retirement relevance.
Industry data shows that athletes with diversified brand identities see a 42% increase in non-sport sponsorships over a 2-year period.
5. Frequently Asked Questions (FAQs)
Q1: How long have Aryna Sabalenka and Georgios Frangulis been dating?
A: The couple has been romantically linked since 2021, with public confirmation in 2022.
Q2: What does Georgios Frangulis do?
A: He is the CEO and founder of Oakberry Açaí Bowls, a thriving global health food chain.
Q3: Is Aryna Sabalenka active in fashion endorsements?
A: Not heavily—yet. However, her recent glam appearance could mark the beginning of collaborations in the fashion and lifestyle sectors.
Q4: Why is Aryna Sabalenka’s streetwear look trending?
A: It’s a rare departure from her usual sporty aesthetic, showcasing her versatility and glamor, which fans and media love.
Q5: How does this benefit Aryna Sabalenka’s career?
A: It builds her personal brand, widens her appeal, and opens new sponsorship opportunities beyond tennis.
Why Aryna Sabalenka’s Style Moment Matters for the Business of Tennis
Beyond likes and headlines, Sabalenka’s appearance signals a shift in how top athletes manage their brands. Social media is no longer just about updates; it’s about storytelling, strategy, and sales. The impact of one well-timed post—backed by a loving comment from a high-profile partner—can shift public perception and attract lucrative brand partnerships.
This is a smart play. With Aryna’s ranking in the Top 3 WTA spots, her timing couldn’t be better. Tennis is increasingly seen as a lifestyle sport, with fashion, luxury, and wellness industries taking note. Sabalenka is positioning herself at the intersection of all three.
Key Takeaways for Fans and Marketers Alike:
- Aryna’s rare streetwear moment wasn’t just a look—it was a statement.
- Georgios Frangulis’ public admiration added a human element that fans crave.
- The fusion of sport, style, and storytelling creates a multidimensional brand that stands out.
- Engagement and visibility are up, signaling that Sabalenka’s off-court moves are just as strategic as her on-court plays.
Conclusion:
Aryna Sabalenka’s viral glamor moment isn’t just a social media success—it’s a masterclass in modern athlete branding. Backed by her supportive and accomplished boyfriend, Georgios Frangulis, the Belarusian powerhouse is showing fans and marketers alike that she’s not just a tennis player—she’s a rising style icon, businesswoman, and global brand.
As the 2025 tennis season intensifies, all eyes will be on her—on and off the court. Whether she’s serving aces or serving looks, one thing’s for sure: Aryna Sabalenka is a name the world will remember—for far more than her backhand.
