Coco Gauff launches new, everyday sneaker for 21st birthday—with grandma’s help

Tennis sensation Coco Gauff has once again made headlines, this time by launching her latest signature sneaker, the Coco Delray, in collaboration with New Balance. This release coincides with her 21st birthday and serves as a heartfelt tribute to her roots in Delray Beach, Florida, and the influential role her grandmother, Yvonne Lee Odom, played in her life.

Introduction

Coco Gauff’s journey from a young tennis prodigy to a global icon has been nothing short of inspirational. Her latest endeavor, the Coco Delray sneaker, not only showcases her personal style but also reflects her commitment to making tennis accessible to all. This article delves into the story behind the Coco Delray, its unique features, and the profound significance of involving her grandmother in this launch.

The Inspiration Behind the Coco Delray

The Coco Delray is more than just a sneaker; it’s a narrative of Gauff’s upbringing and the community that shaped her. Named after her hometown, Delray Beach, the shoe embodies the essence of the public courts where she honed her skills. Gauff expressed that Delray Beach played a pivotal role in sparking her tennis journey, making it special to share the story of this community that influenced her love for the sport.

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Design and Features

Designed for everyday players, the Coco Delray offers a blend of style, comfort, and functionality. Key features include:

  • Upper: Lightweight breathable mesh with a synthetic drag tip, providing durability and ventilation.
  • Midsole: A full-length FuelCell unit ensures lightweight cushioning for optimal performance.
  • Outsole: The solid NDurance rubber outsole offers impressive durability, suitable for both on-court and casual wear. Tennis Express

Priced at $110, the Coco Delray is positioned as an affordable option for tennis enthusiasts, reflecting Gauff’s dedication to making the sport more accessible.

Tennis Infinity

A Heartfelt Campaign Featuring Yvonne Lee Odom

To launch the Coco Delray, Gauff collaborated with her grandmother, Yvonne Lee Odom, in a touching campaign. Odom, a civil rights trailblazer, was the first Black student to attend a public high school in Delray Beach. Her resilience and courage have been a source of inspiration for Gauff. In the campaign video, Odom narrates Gauff’s story, highlighting the community’s role in her development and the significance of the Pompey Park courts where Gauff’s journey began.

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Frequently Asked Questions

  1. What makes the Coco Delray different from Gauff’s previous models? The Coco Delray is designed as an everyday tennis shoe, focusing on accessibility and versatility. Unlike the CG1 and CG2 models, which were geared towards elite athletes, the Coco Delray caters to players of all levels, making it suitable for both on-court performance and casual wear. Tennis Infinity
  2. Where can I purchase the Coco Delray? The Coco Delray is available on New Balance’s official website and select retail stores. Given its recent launch, it’s advisable to check availability regularly, as demand is expected to be high.
  3. What sizes are available for the Coco Delray? The Coco Delray is available in a unisex sizing range, accommodating both men’s and women’s sizes. This inclusive approach ensures that players of all genders can enjoy the sneaker’s features. Instagram
  4. Is the Coco Delray suitable for competitive play? Yes, the Coco Delray is designed to meet the demands of both casual and competitive play. Its durable construction and supportive features make it a reliable choice for players at various skill levels.
  5. Will there be additional colorways for the Coco Delray? At launch, the Coco Delray is available in a colorway inspired by Gauff’s current CG2 model. Future colorways are anticipated, offering players more options to express their personal style. Forbes

Conclusion

Coco Gauff’s launch of the Coco Delray sneaker is a testament to her deep connection to her roots and her commitment to inclusivity in tennis. By involving her grandmother in the campaign, Gauff honors her family’s legacy and the community that shaped her. The Coco Delray stands as a symbol of accessibility, style, and the enduring influence of one’s origins.

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